Social Media Image Sizes: Checker, Dimensions, Banner, and OG
Choose the social image size by publishing surface first: feed post, vertical Story or Reel cover, wide banner, website share card, or marketplace listing. If the file already exists, run the checker before resizing or uploading.
Quick answer
There is no single best social media image size. Use 1080 x 1080 for square feed posts, 1080 x 1920 for vertical Stories or Reels, 1584 x 396 for LinkedIn banners, and 1200 x 630 for Open Graph previews, then check the exported file dimensions before publishing.
Search intent routes
Social, website, and marketplace image queries
Broad social image searches usually need a route decision before a size table. These paths separate platform planning, existing-file checks, website image checks, and marketplace thumbnail intent.
social media image sizes
Choose by publishing surface first: feed, Story, Reel cover, banner, Open Graph card, or marketplace image.
social image size checker
If the exported file already exists, run the checker before choosing a platform guide.
website image size checker
Read raw file facts first, then route website graphics to Open Graph or social preview workflows.
whatnot thumbnail size
Use the marketplace image route for Whatnot seller images, show thumbnails, covers, and listing photos.
AI answer card
Quick answer
- Best size
- Choose the platform-specific target before export
- Best ratio
- Varies by asset: 1:1, 9:16, 4:1, 1.91:1, or marketplace-specific
- Use when
- Use this hub when the image is for Instagram, Facebook, LinkedIn, Open Graph, Etsy, Shopify, or another non-YouTube publishing surface.
- Avoid
- Avoid reusing one generic social image across feed posts, vertical stories, profile banners, link previews, and ecommerce listings.
- Check with
- Social Media Image Checker
- Last checked
- August 9, 2026
- Source boundary
- This hub routes to platform-specific guides with source notes. ImageSizeKit is independent and does not represent any listed platform.
Canonical social image route map
Treat this page as the route map for broad social media image size questions. It should answer whether the user needs a planning guide, a local checker, a banner crop check, an Open Graph preview, a vertical cover workflow, or a marketplace image workflow before they copy dimensions into an editor.
| User intent | File evidence | Best ImageSizeKit route | Open |
|---|---|---|---|
| Plan a new social image | No final file yet; the user is choosing the publishing surface before export. | Use this hub to choose feed, vertical cover, banner, Open Graph, or marketplace guidance. | Choose platform guide |
| Check an exported social file | A JPG, PNG, WebP, or AVIF already exists and the platform is not fully clear. | Run the social checker first, then route by measured width, height, ratio, format, and file size. | Run social checker |
| Publish a website share image | The image will appear from a page URL, blog post, product page, or landing page preview. | Use Open Graph image size and preview checks before publishing metadata or refreshing caches. | Preview OG card |
| Reuse a wide banner | The file is a profile header, company cover, channel art source, seller cover, or website hero. | Run banner crop checks before deciding whether it belongs to LinkedIn, Facebook, YouTube, or OG. | Check banner crop |
| Reuse a vertical cover | The file is a 9:16 Story, Reel cover, Shorts-style frame, or vertical campaign image. | Use the vertical cover route before cropping it into feed posts, thumbnails, or marketplace images. | Check vertical cover |
| Prepare marketplace images | The asset is a product photo, listing image, Whatnot show thumbnail, or seller graphic. | Route marketplace images separately so buyer-detail quality is not treated like generic social art. | Open marketplace guide |
Canonical social hub result action map
Use this map after the first route decision. It turns checker evidence, unclear surface intent, wide crop risk, website preview intent, or marketplace intent into one next ImageSizeKit action.
File already measured by checker
Use checker result
Use the measured width, height, ratio, and nearest match to choose the smallest platform workflow.
Surface is still unknown
Triage surface
Run task triage before resizing so feed, vertical, banner, Open Graph, and marketplace jobs do not merge.
Wide crop risk appears
Check banner route
Route the image to banner checks when profile headers, cover photos, seller covers, or website heroes are possible.
Website preview intent appears
Preview OG card
Move 1200 x 630-style or page-URL assets into Open Graph preview checks before publishing metadata.
Marketplace intent appears
Open marketplace route
Separate product photos, seller covers, show thumbnails, and listing images from generic campaign artwork.
Check and route a social media image size
Upload an exported image or run the sample check to see whether the file is closer to a square feed post, vertical Story or Reel cover, LinkedIn banner, Open Graph share card, or marketplace cover workflow.
Drop an exported image here or choose a file.
The check runs locally in your browser and compares the file to this page's target sizes.
Start with vertical social image: 1080 x 1920. Press Check sample to see the result path, then upload the final file for exact file-size evidence.
Social image hub action path
Use this hub after YouTube-specific routes are ruled out, or when one image might be reused across several social, website, ecommerce, and marketplace surfaces. Choose the smallest workflow that matches the final publishing surface before resizing or uploading.
If the file already exists, start with the Social Media Image Checker. If the image is clearly wide, use the Banner Size Checker. If it is a website share card, use the Open Graph Preview Checker, then use the Open Graph Image Size guide for the metadata dimensions and publishing checklist.
Check an existing export
Run checker
Start with the Social Media Image Checker when you already have a file and need width, height, ratio, format, and the closest workflow.
Choose by publishing surface
Triage task
Use task triage when the job might be a feed post, Story, Reel cover, banner, Open Graph card, marketplace photo, or product image.
Split reused campaign artwork
Split exports
Use the asset split matrix before reusing one master creative across vertical covers, wide banners, website previews, and listings.
Open the exact guide
Choose guide
Move into Instagram, Facebook, LinkedIn, Open Graph, Etsy, Shopify, Whatnot, banner, or aspect-ratio guidance after the surface is clear.
Existing image evidence-to-route matrix
Use this matrix when the image already exists but the final publishing surface is still unclear. It turns the file evidence into the smallest next route so a square post, vertical cover, wide banner, Open Graph card, marketplace image, or unknown client export does not get forced into the wrong social size.
| Existing file evidence | Likely surface | Decision before resizing | Next route |
|---|---|---|---|
| Square or near-square export | Instagram feed post, carousel slide, profile-source crop, or simple campaign tile | Check the final file first, then route to Instagram post guidance if the asset is meant for a feed or carousel. | Open Instagram post guide |
| 9:16 vertical export | Story, Reel cover, Shorts-style cover, or vertical social video frame | Use the vertical cover route before reusing the same file as a square post, thumbnail, or marketplace image. | Check vertical cover |
| Very wide header or cover image | LinkedIn banner, Facebook cover, YouTube channel art source, or profile header | Run the banner checker because wide assets fail by crop and safe-area placement more often than by raw pixels. | Run banner checker |
| 1200 x 630 or 1.91:1 share image | Open Graph preview, website share card, blog card, landing page preview, or product URL card | Route to Open Graph preview before publishing page metadata or refreshing social preview caches. | Preview OG card |
| Marketplace-style product or seller image | Etsy listing, Shopify product photo, Whatnot seller cover, show thumbnail, or listing image | Choose the marketplace workflow before treating product photos as generic social campaign images. | Open marketplace guide |
| Unknown screenshot, poster, client export, or compressed download | Unclear social, website, ecommerce, thumbnail, banner, or profile image workflow | Read width, height, ratio, format, and file size first, then choose the smallest matching platform route. | Run social checker |
Social image route-to-fix checklist
After the file evidence points to a route, use this checklist to decide the first repair action and the handoff facts to record. This keeps a broad social media image size search from ending as a loose size table: each file gets a route, a fix, and a documented publishing decision.
| Route | Use when the file looks like | First fix before upload | Record for handoff | Next step |
|---|---|---|---|---|
| Feed post route | Square or portrait image meant for a feed, carousel, campaign tile, or profile-source crop | Confirm the final feed surface before stretching the same file into Stories, banners, or link previews. | Width, height, ratio, export name, feed placement, carousel order, and whether text stays readable on mobile. | Fix feed export |
| Vertical cover route | 9:16 image meant for a Story, Reel cover, Shorts-style frame, launch teaser, or vertical social video cover | Keep the title, face, product, or hook inside the vertical-safe center before reusing the frame elsewhere. | 1080 x 1920-style dimensions, cover frame source, mobile crop note, and whether the asset also needs a square version. | Fix vertical cover |
| Banner and cover route | Wide header, profile banner, company cover, YouTube channel art source, or seller cover image | Check crop-safe text placement before resizing because banners usually fail by hidden edges, not raw pixels. | Canvas size, visible center area, desktop and mobile crop notes, profile-overlay risk, and destination platform. | Fix banner crop |
| Open Graph route | Website share card, blog preview image, landing page card, product URL card, or social link preview | Validate the preview workflow before publishing metadata or asking platforms to refresh their cache. | Image URL, page URL, 1200 x 630-style export, metadata owner, cache-refresh status, and preview screenshot. | Fix OG preview |
| Marketplace route | Etsy listing photo, Shopify product image, Whatnot show thumbnail, seller graphic, or product-detail image | Separate buyer-detail image quality from generic campaign-post crops before approving the file. | Listing destination, minimum useful pixels, product visibility, crop risk, file quality, and seller-card placement. | Fix marketplace image |
| Unknown file route | Downloaded graphic, screenshot, Linktree-style image, poster, client export, or compressed reused campaign file | Read file facts first, then choose the smallest matching ImageSizeKit workflow instead of resizing blindly. | Measured width, height, ratio, format, file size, nearest match, rejected routes, and owner decision. | Read file facts |
Where this social image hub fits
Use this hub when the image might belong to more than one platform. It connects vertical creator images, wide banners, website share cards, marketplace graphics, and generic checker results into one planning path before you choose the final upload surface.
| Starting point | Image type | Why this route fits | Route |
|---|---|---|---|
| YouTube Shorts Thumbnail Size | Vertical creator image | Use this route when a Shorts frame is being adapted into Instagram Reels, Stories, social video covers, or marketplace thumbnails. | Open Shorts guide |
| YouTube Banner Safe Area | Wide banner image | Use this route when a channel-art export becomes a LinkedIn banner, Facebook cover, Open Graph card, or marketplace cover. | Open safe-area guide |
| Social Media Image Checker | Existing exported file | The checker is the task route for users who already have a file; this hub is the planning route when they still need to choose the platform surface. | Open social checker |
| Instagram Reel Cover Size | Vertical social cover | Use this route when vertical cover intent belongs to Instagram, Stories, Shorts, or another social video image cluster. | Open Reel cover guide |
| LinkedIn, Open Graph, and Whatnot guides | Specific platform guide | Use these guides when the image has a clear destination: profile banner, website share card, marketplace seller graphic, show thumbnail, or listing photo. | Browse guide cluster |
Social image hub discovery path
This hub is the cross-platform route selector for ImageSizeKit. Use it when a broad image-size query, a YouTube reuse workflow, an existing file check, or a specific platform guide needs to decide whether the image is a feed post, vertical cover, wide banner, Open Graph preview, marketplace photo, or generic website image.
| Entry path | User task | Hub role | Route |
|---|---|---|---|
| Homepage image-size router | A visitor starts with a broad image-size question and needs a social, banner, website, or marketplace route. | Use this hub as the cross-platform planning page after YouTube-specific thumbnail or banner intent is ruled out. | Start from homepage |
| Core YouTube thumbnail and Shorts pages | A creator realizes the same image may leave the YouTube workflow and become a Reel cover, feed post, or social card. | Route reused creator artwork into feed, vertical cover, banner, Open Graph, and marketplace paths before resizing. | Compare creator image routes |
| Core YouTube banner safe-area page | A wide banner source is being reused for LinkedIn, Facebook, Open Graph, marketplace, or website header work. | Separate wide banner checks from social share-card and marketplace image decisions before publishing. | Route wide images |
| Social Media Image Checker | The file already exists and the user needs raw dimensions, ratio, format, file size, and nearest route. | Send checker results back to the hub when a result could be a feed post, vertical cover, banner, Open Graph image, or marketplace image. | Run file check |
| Platform guide cluster | The user already knows the destination platform but needs adjacent routes for reuse, handoff, or campaign splits. | Connect Instagram, LinkedIn, Facebook, Open Graph, Etsy, Shopify, and Whatnot pages into one cross-platform decision path. | Browse guides |
Social media image size decision standard
Use this standard before you copy a size from a table. The right social image size is the smallest answer that matches the publishing surface, aspect ratio, crop risk, and final file readiness.
| Decision standard | What to check | Why it matters | Route |
|---|---|---|---|
| Publishing surface | Decide whether the image is a feed post, vertical story, profile banner, link preview, or marketplace listing. | The same 1080 px export can be correct for one surface and badly cropped on another. | Browse platform guides |
| Aspect ratio | Match the shape before export: 1:1, 9:16, 4:1, 1.91:1, or a marketplace-specific ratio. | Most social upload failures are crop problems, not just missing pixels. | Calculate ratio |
| Minimum useful pixels | Use the platform target as the floor, then export larger only when the platform accepts and downscales cleanly. | Upscaled images can still pass dimension checks while looking soft in feeds and previews. | Check dimensions first |
| Existing file readiness | If the file already exists, check width, height, ratio, format, and file size before choosing a guide. | This prevents broad searches from sending users to the wrong platform page. | Run social checker |
| Website share preview | If the image is attached to a page URL, verify Open Graph size and preview behavior before publishing metadata. | A technically valid image can still crop badly in social link cards. | Preview OG card |
Cross-platform publishing decision matrix
Use this matrix before opening individual platform guides. It separates planning pages from checker pages so a broad query like social media image sizes, website image size checker, or poster size checker lands on the right ImageSizeKit workflow instead of becoming a generic size list.
| Decision point | Typical image | Best ImageSizeKit route |
|---|---|---|
| I know the platform and asset type | Instagram Story, LinkedIn profile banner, Facebook cover photo, or Open Graph image | Browse platform guides: Open the canonical size guide first, then check the exported file. |
| I only have the exported image file | A downloaded graphic, client export, screenshot, poster, or reused campaign image | Run social image checker: Run the checker first so width, height, ratio, file size, and nearest match guide the next step. |
| The image is wide but the platform is unclear | A profile header, creator banner, company cover, channel art, or website hero image | Open banner checker: Use the banner checker, then choose LinkedIn, Facebook, YouTube, or Open Graph based on the result. |
| The image will be shared from a website URL | Blog share card, landing page preview, product page preview, or social campaign link | Preview share card: Use the Open Graph image guide and preview checker before publishing page metadata. |
| The image is for a marketplace listing | Etsy listing photo, Shopify product image, Whatnot cover, show thumbnail, or seller graphic | Open marketplace guide: Choose the marketplace guide, then check whether the export is large enough and crop-safe. |
Social image publishing failure diagnosis card
When a social image passes a basic dimension check but still fails after upload, the problem is usually the publishing surface. Use these failure signals before resizing the same file again.
| Failure signal | Likely cause | Best first fix | Route |
|---|---|---|---|
| The same image crops differently across platforms | The file is being reused across feed posts, Stories, banners, link previews, and marketplace listings. | Choose the final publishing surface first, then export platform-specific versions instead of stretching one master file. | Choose platform guide |
| A wide header is being treated as a normal social post | The asset is probably a banner, cover photo, channel art image, or website hero rather than a feed creative. | Run the banner checker and then choose YouTube, LinkedIn, Facebook, or Open Graph based on crop behavior. | Open banner checker |
| A website share card is being resized like a profile banner | The image is meant for og:image metadata or a URL preview, not for a profile header. | Use the Open Graph guide and preview checker before publishing the page metadata. | Preview OG card |
| The platform is unknown but the exported file already exists | The user has a downloaded image, client export, poster, screenshot, or reused campaign asset without a fixed destination. | Read width, height, ratio, file size, and nearest platform match before choosing a guide. | Run social checker |
| A product photo is being planned as generic social content | Marketplace and ecommerce images need listing-specific crop and quality checks, not only Instagram-style ratios. | Choose Etsy, Shopify, or Whatnot guidance before exporting product or seller images. | Open marketplace guide |
Cross-platform asset split priority matrix
Use this matrix when one campaign visual needs to become several social images. Split high-risk surfaces first: website share cards, wide banners, vertical covers, and marketplace images should usually get their own exports before feed-post variations.
| Priority | Asset to split | Split first | Why it matters | Next route |
|---|---|---|---|---|
| 1 | Website share-card or campaign URL preview | Create a dedicated Open Graph image before adapting the same visual to posts or banners. | URL previews depend on 1200 x 630-style sizing, metadata, crawler access, and preview cache behavior. | Check OG preview |
| 2 | Wide profile header, channel art, company banner, or cover photo | Export a banner-specific file and check crop-safe text placement. | Wide surfaces often hide edge content on mobile, profile overlays, or responsive website headers. | Check banner crop |
| 3 | Vertical Story, Reel cover, Shorts frame, or social video cover | Create a 9:16 vertical export instead of cropping from a feed or banner file. | Vertical covers need different text placement and can fail when reused as square feed posts or thumbnails. | Check vertical cover |
| 4 | Marketplace listing, seller cover, show thumbnail, or product image | Route marketplace images away from generic social campaign graphics. | Product detail, zoom quality, seller-card crops, and marketplace thumbnail behavior are separate publishing jobs. | Check marketplace image |
| 5 | Feed post or square/portrait social creative | Choose Instagram, Facebook, or broader social checker routing after the higher-risk surfaces are separated. | Feed images are often easier to adapt once OG cards, banners, vertical covers, and marketplace images have their own exports. | Check feed post |
| 6 | Unknown exported image or reused client file | Read the file dimensions before assigning it to any social surface. | A reused file can be a screenshot, preview download, thumbnail, banner, product photo, or Open Graph candidate. | Run social checker |
Campaign image export handoff checklist
Use this checklist when a designer, marketer, client, or developer needs the final image package. It separates the source visual from feed posts, vertical covers, wide banners, website share cards, and marketplace exports so every file has a clear approval route before publishing.
| Handoff item | Include in the package | Approval check | Next route |
|---|---|---|---|
| Master campaign visual | Original design file name, intended campaign URL, source dimensions, brand-safe text area, and owner. | The team can tell whether the master image is only a source asset or already safe for a feed, banner, preview, or marketplace upload. | Check source dimensions |
| Feed post export | Square or portrait export, final pixel size, caption context, carousel order, and thumbnail crop note. | Feed creative gets its own approval instead of inheriting text placement from a vertical cover or wide banner. | Open feed guide |
| Vertical cover export | 9:16 Story, Reel cover, or short-video frame with centered title, face, product, or hook. | Vertical surfaces are checked for mobile crop behavior before the same visual is reused as a thumbnail or feed post. | Open vertical guide |
| Wide banner export | Profile banner, company cover, channel art source, or seller cover with safe-area and mobile crop notes. | Wide assets are routed through banner crop checks instead of being resized from a normal social post. | Check banner crop |
| Website share-card export | 1200 x 630-style Open Graph image, absolute image URL, page URL, metadata owner, and cache-refresh status. | The share card is validated as a URL preview workflow, not as a generic banner or feed image. | Preview share card |
| Marketplace or product export | Listing photo, seller cover, product detail image, show thumbnail, or ecommerce product image with quality notes. | Marketplace images keep buyer-detail and seller-surface requirements separate from social campaign graphics. | Open marketplace guide |
Social image final publish evidence package
Use this evidence package after the route is chosen and before the image is published. It records the file facts, the selected surface, rejected lookalike routes, crop risk, and the final handoff route so a broad social media image size task ends with a verifiable upload decision.
| Evidence to keep | Include before approval | Decision rule | Route |
|---|---|---|---|
| Measured file facts | Final width, height, ratio, format, file size, export filename, and whether the checked file is the actual upload file. | Do not approve the image from the design canvas alone; approve the exported JPG, PNG, WebP, or AVIF that will be uploaded. | Run social checker |
| Chosen publishing surface | Final destination such as feed post, Story, Reel cover, banner, Open Graph card, product listing, seller cover, or website graphic. | Record one primary surface first, then create separate exports when the same creative also needs a banner, link preview, or marketplace image. | Choose surface |
| Rejected lookalike routes | Why the file is not a YouTube thumbnail, not a wide banner, not an Open Graph card, not a marketplace photo, or not a generic website image. | This keeps broad social image-size work from silently using the wrong ImageSizeKit page when two routes share a similar ratio. | Read file facts |
| Crop and preview risk | Text-edge risk, profile-overlay risk, mobile crop note, Open Graph preview note, and whether a vertical or wide export needs its own file. | Approve crop behavior before resizing again because many social images pass raw dimensions while failing in the final surface. | Check crop risk |
| Publishing handoff route | Owner, final route, page or platform destination, re-export status, approval note, and the next ImageSizeKit checker or guide. | A file is ready only when the team can explain which route approved it and what evidence would trigger re-export. | Open pre-upload checklist |
Cross-platform publish package acceptance record
Use this acceptance record when one campaign image produces several final files. It keeps feed exports, vertical covers, wide banners, website share cards, marketplace images, and unknown exported files in separate approval packages so each published image has a route, evidence, and re-export trigger.
| Publish package | Proof to keep | Accept when | Validate |
|---|---|---|---|
| Feed or carousel publish package | Final square, portrait, landscape, or carousel image with caption context, order, crop note, and measured export dimensions. | Accept when the file is approved for a feed surface and is not being reused as a vertical cover, wide banner, link preview, or product listing without a separate export. | Validate feed export |
| Vertical cover publish package | Final 9:16 Story, Reel cover, Shorts-style frame, or vertical campaign image with title-safe and mobile crop notes. | Accept when the key text, face, product, or hook stays inside the vertical safe area and the same file is not treated as a banner or OG card. | Validate vertical cover |
| Wide banner publish package | Final profile header, channel art, company cover, seller cover, or campaign banner with desktop and mobile crop evidence. | Accept when the wide image passes banner crop checks and has its own approval route instead of being resized from a feed post. | Validate banner crop |
| Website share-card publish package | Final 1200 x 630-style Open Graph image, page URL, image URL, metadata owner, cache refresh note, and live preview state. | Accept when the preview workflow proves the image shown by crawlers matches the intended social share card. | Validate share card |
| Marketplace or product publish package | Final listing image, product detail image, show thumbnail, seller cover, or ecommerce product photo with buyer-facing crop notes. | Accept when product detail, listing, and seller-surface requirements are separated from generic social campaign graphics. | Validate marketplace image |
| Unknown exported file publish package | Measured local file facts, likely surface, rejected routes, owner, and the next checker or platform guide selected from the evidence. | Accept when the file has a named destination, a documented rejection of lookalike routes, and a clear next action if it fails upload or preview. | Route unknown file |
Platform upload acceptance coverage map
Use this coverage map after the broad publish package is split. Each route below has a final acceptance record for its own upload surface, so one campaign image can move from a hub decision into the exact Instagram, LinkedIn, Facebook, Open Graph, Etsy, Shopify, or Whatnot proof path.
| Upload surface | Acceptance record | Coverage | Validate |
|---|---|---|---|
| Instagram feed and carousel | Instagram post upload acceptance record | Final feed file identity, supported ratio, carousel crop consistency, mobile readability, Story or Reel reuse splits, and creator handoff. | Validate feed acceptance |
| Instagram Story and 9:16 campaigns | Instagram Story upload acceptance record | Final Story file identity, top UI safety, bottom CTA safety, Story ad CTA review, feed or Reel reuse splits, product promo framing, and scheduler handoff. | Validate Story acceptance |
| Instagram Reel cover | Instagram Reel cover upload acceptance record | Final cover file identity, selected cover placement, profile grid crop acceptance, Story or Shorts reuse split, scheduler preview, and creator handoff. | Validate Reel cover |
| LinkedIn banner and Page cover | LinkedIn banner surface selection acceptance record | Profile cover uploads, company Page banners, URL post previews, hiring or campaign headers, cross-platform wide reuse, and uploader handoff lines. | Validate LinkedIn banner |
| Facebook cover | Facebook cover upload acceptance record | Final file identity, Page or profile surface selection, mobile and desktop crop acceptance, event or campaign variants, Open Graph separation, and uploader handoff. | Validate Facebook cover |
| Open Graph share card | Open Graph final preview acceptance record | Source-file proof, deployed metadata, public crawler access, preview cache action, destination preview approval, and cross-surface reuse boundaries. | Validate OG card |
| Etsy listing image | Etsy listing upload acceptance record | First search photo identity, thumbnail crop acceptance, detail and texture readability, condition evidence, scale context, cross-marketplace reuse, and seller handoff. | Validate Etsy listing |
| Shopify product image | Shopify product upload acceptance record | Final file limits, main product image approval, collection-grid consistency, variant coverage, detail and zoom readability, share-card separation, and merchant handoff. | Validate Shopify product |
| Whatnot seller and marketplace image | Whatnot seller upload acceptance record | Final file identity, seller-surface selection, cover crop acceptance, show thumbnail acceptance, listing photo set acceptance, and uploader handoff. | Validate Whatnot image |
Social image task triage
Broad social image searches often start before the platform is clear. Use this task triage when the query is closer to linktree image size, poster size checker, social media banner size, or open graph image size than to a single platform help page.
Social platform guide priority matrix
Use this priority matrix when a broad social image query needs the best first page. Start with the checker when the file already exists, separate Open Graph share cards early, then route feed, vertical, banner, marketplace, and generic website images into their strongest ImageSizeKit guides.
| Priority | Platform surface | First guide | User need | Open |
|---|---|---|---|---|
| P0 | Existing exported social file | Social Media Image Checker | The user needs width, height, ratio, file size, and nearest workflow before picking a platform page. | Run social checker |
| P0 | Website share card | Open Graph Preview Checker | The image will appear as a link preview from a page URL and needs metadata plus preview validation. | Preview OG card |
| P1 | Instagram feed or carousel | Instagram Post Size | The image is a square, portrait, landscape, or carousel feed creative. | Open Instagram post |
| P1 | Vertical Story, Reel, or social video cover | Instagram Story and Reel Cover guides | The image is a 9:16 vertical creative that may need Story, Reel cover, or Shorts-style reuse checks. | Open Reel cover |
| P1 | Wide profile banner or cover photo | Banner Size Checker | The image is a LinkedIn banner, Facebook cover, YouTube channel art source, or broad header graphic. | Check banner route |
| P2 | Marketplace product or seller image | Etsy, Shopify, and Whatnot guides | The image needs listing-photo quality, seller-card crop safety, show thumbnail routing, or ecommerce product detail. | Open marketplace guide |
| P2 | Generic website or unknown image | Image Size Checker | The image may be a poster, Linktree-style visual, website graphic, screenshot, or reused client export. | Read file facts first |
Broad social image query routing
These routes turn broad image-size searches into the checker or platform guide that matches the file. Use them when the query is vague but the likely publishing surface can be narrowed by dimensions and intent.
| Broad query | Best landing page | Routing reason |
|---|---|---|
| website image size checker | Image Size Checker | Use the general checker first for website graphics, blog visuals, landing page images, and social preview sources. |
| image size checker | Image Size Checker | Use the raw width, height, ratio, file size, and format before picking a platform-specific social guide. |
| linktree image size | Social Media Image Sizes | Treat Linktree-style images as profile, creator bio, social card, or link-page assets before checking dimensions. |
| poster size checker | Social Media Image Checker | Route poster-like images to feed post, story, banner, Open Graph, or marketplace workflows after reading the file. |
| whatnot thumbnail size | Whatnot Image Size | Use the Whatnot guide for seller images, show thumbnails, cover images, and marketplace listing photos. |
Choose by platform or asset
Social image requirements are fragmented: feed posts, full-screen stories, profile banners, link previews, and marketplace product photos fail in different ways. This page groups the guides by the asset you are exporting so you can move from a broad search to a specific size page quickly.
Social media image size search intent map
Broad social image searches often hide different jobs: feed creative, vertical stories, profile banners, link previews, and product photos. Use this table to route the query to the right checker or guide before exporting.
| Search phrase | What it usually means | Best next step |
|---|---|---|
| social media image sizes | A broad planning query for multiple platforms and asset types. | Check the exported image |
| social media image dimensions | Usually a request for a cross-platform size table before export. | Check a local image |
| social image size checker | A task query from someone who already has an exported file. | Open social checker |
| instagram image size | Usually a feed post, Story, or Reel cover question. | Start with Instagram post size |
| social media banner size | Usually a cover photo, profile banner, or wide header question. | Open banner checker |
| instagram reel cover size | A vertical 9:16 cover-frame export question. | Open Reel cover guide |
| facebook cover photo size | A cover crop question across desktop and mobile surfaces. | Open Facebook cover guide |
| linkedin banner size | A profile or Page banner export question with a wide crop. | Open LinkedIn guide |
| open graph image size | A website link preview image for social sharing. | Open OG guide |
| etsy listing image size | A marketplace product-photo size and crop question. | Open Etsy guide |
| product image size | A marketplace or ecommerce listing image question. | Open ecommerce guide |
| whatnot cover photo size | A Whatnot seller profile cover, banner, show thumbnail, or listing photo question. | Open Whatnot guide |
| whatnot thumbnail size | Usually a Whatnot show thumbnail, seller profile image, or marketplace listing photo workflow. | Open Whatnot guide |
Most common social image targets
If you only need the common starting point, use these targets first, then open the dedicated page for crop and upload notes. This keeps the hub useful for broad searches while sending each asset to the right canonical guide.
| Asset | Common size | Canonical guide |
|---|---|---|
| Instagram square post | 1080 x 1080 | Open guide |
| Instagram Story | 1080 x 1920 | Open guide |
| Instagram Reel cover | 1080 x 1920 | Open guide |
| Facebook cover photo | 820 x 312 desktop planning size | Open guide |
| LinkedIn profile banner | 1584 x 396 | Open guide |
| Open Graph image | 1200 x 630 | Open guide |
Choose the right guide by aspect ratio
If you already know the shape of your image, use the ratio first. This avoids sending a vertical image to a banner workflow or using a square product photo as a link preview.
| Image shape | Common target | Open this guide |
|---|---|---|
| 1:1 square | Instagram feed posts, profile sources, product photos | Open guide |
| 9:16 vertical | Stories, Reels, Shorts-style cover frames | Open guide |
| 4:1 banner | LinkedIn profile banners and wide social headers | Open guide |
| 1.91:1 preview | Open Graph and social link preview images | Open guide |
| Large product photo | Marketplace and ecommerce listing images | Open guide |
Public social workflow references
These public workflow references support the social media image-size hub with crawlable routing notes outside the main site. They reinforce the social checker, Instagram Reel cover, Open Graph image, and cross-platform routing paths used on this page.
External reference
Public workflow status reference
Use this public reference to see how ImageSizeKit routes social, checker, banner, Open Graph, and hub pages.
External reference
Social media image checker workflow
Use this workflow when one exported file needs to be routed to the closest social, ecommerce, creator, or website image guide.
External reference
Instagram Reel cover workflow
Use this workflow when a 9:16 cover needs Reel, grid-crop, or short-video thumbnail checks.
External reference
Open Graph image size workflow
Use this workflow when a 1200 x 630 image is intended for website share cards or social link previews.
Use a checker when you already have the file
Social Media Image Checker
Upload one exported image and route it to the closest platform guide.
Banner Size Checker
Check YouTube, LinkedIn, and Facebook header image dimensions.
Open Graph Preview Checker
Check a website share image before adding it to metadata.
Open Graph Image Size
Use the 1200 x 630 guide for og:image metadata, LinkedIn URL posts, and social link preview cards.
Facebook Cover Photo Size
Plan cover crops across mobile and desktop placements.
Which ImageSizeKit checker should you use?
The hub links to several checkers because social image searches often start with an existing file. Use this map to pick the checker before opening the platform-specific guide.
| Checker | Use when | What it routes to |
|---|---|---|
| Social Media Image Checker | You have an exported social, ecommerce, or website image and need the closest platform workflow. | Routes to Instagram, Facebook, LinkedIn, Open Graph, Etsy, Shopify, or YouTube guides. |
| Banner Size Checker | The file is a wide header, profile banner, channel art image, or cover photo. | Routes to YouTube banner safe area, LinkedIn banner, or Facebook cover guidance. |
| Open Graph Preview Checker | The file is for og:image metadata, a website share card, blog preview, or landing page link preview. | Routes to Open Graph image size, metadata, and cache-refresh guidance. |
| Image Size Checker | You are not sure what the image is and need raw width, height, ratio, format, and file size first. | Routes back into YouTube, social, banner, ecommerce, or aspect-ratio workflows. |
Start by workflow
| When you need to... | Start here | Then check |
|---|---|---|
| Prepare Instagram feed creative | Instagram Post Size | Social Media Image Checker |
| Export vertical story or Reel cover artwork | Instagram Story Size | Instagram Reel Cover Size |
| Refresh a social profile or company banner | Banner Size Checker | LinkedIn Banner Size |
| Create a website or blog link preview | Open Graph Preview Checker | Open Graph Image Size |
| Check ecommerce listing or product photos | Etsy Listing Image Size | Whatnot Image Size |
Local checks before upload
After choosing the right guide, use the social media image checker to confirm width, height, ratio, format, and file size on the exported file. This catches common mistakes such as a square design exported as a landscape image, a banner cropped from the wrong canvas, or an Open Graph preview saved at too small a size.
If the design canvas is still being planned, use the aspect ratio calculator before export, then return to the platform guide for safe-zone and crop notes.
Social media image sizes FAQ
Is there one best social media image size?
No. Social media image sizes depend on the asset type. A square feed post, vertical Story, profile banner, link preview, and product image all need different dimensions and crop checks.
What size should I use if I only have one image?
Start by checking the exported file dimensions, then choose the closest platform-specific guide. Do not publish one generic image across feed posts, stories, banners, and link previews without checking crops.
Which social image size should I check first?
Check the upload surface first: Instagram feed, Instagram Story or Reel, Facebook cover, LinkedIn banner, Open Graph preview, Etsy listing, or Shopify product image. Then use the matching ImageSizeKit guide.
Social media image size guides
1080 x 1080 - 1:1 / 4:5
Instagram Post Size
Check Instagram post dimensions for square, portrait, and landscape photos before exporting from Canva, Photoshop, Figma, or a mobile editor.
Open ->1080 x 1920 - 9:16
Instagram Story Size
Plan Instagram Story dimensions, 1080 x 1920 vertical exports, 9:16 ratio, and safe zones for text, logos, stickers, and calls to action.
Open ->1080 x 1920 - 9:16
Instagram Reel Cover Size
Plan Instagram Reel cover dimensions, 9:16 vertical artwork, profile grid crop safety, and upload-ready cover checks before publishing.
Open ->820 x 360 - 2.28:1
Facebook Cover Photo Size
Check Facebook cover photo dimensions, mobile and desktop crops, minimum upload size, and safe composition before updating a Page or profile cover.
Open ->1584 x 396 - 4:1
LinkedIn Banner Size
Check LinkedIn banner size for personal profile covers, company Page cover images, safe composition, file type, and mobile crop planning.
Open ->1200 x 630 - 1.91:1
Open Graph Image Size
Prepare Open Graph image dimensions for website previews, Facebook shares, LinkedIn posts, Slack, Discord, and social cards.
Open ->2000 x 2000 - 1:1
Etsy Listing Image Size
Check Etsy listing photo size, 2000-pixel recommendations, first-photo requirements, thumbnail crops, and seller upload readiness.
Open ->2048 x 2048 - 1:1
Shopify Product Image Size
Check Shopify product image size, 2048 x 2048 square recommendations, 5000 x 5000 upload limits, file-size limits, and catalog ratio consistency.
Open ->750 x 424 - 1.77:1
Whatnot Image Size
Check Whatnot profile picture, banner cover image, show thumbnail, and listing photo dimensions before publishing a seller profile or live show.
Open ->